A Massive Win for Real Agents — Real Brokerage Launches MAXA x Real: The Ultimate Marketing Automation Platform

The real estate industry just took a major leap forward — and Real Brokerage agents are at the center of it.

At this year’s Real RISE conference, Real Brokerage unveiled its newest game-changing innovation: MAXA x Real, a co-branded marketing automation platform built in partnership with MAXA Designs.

For us at The Charles King Group — and for every Real agent across Massachusetts, Cape Cod, Boston, and New England — this is a massive win.

Real didn’t just add another tool. They built an ecosystem designed to automate marketing, elevate branding, and free up agents to do what really matters: serve clients and close deals.

 What Is MAXA x Real?

MAXA Designs is one of the most advanced marketing and brand-automation platforms in the industry.

Together, Real + MAXA Designs created a fully integrated marketing center that gives agents:

 500+ customizable templates (print, social, presentation decks, listing marketing & more)

 Automatic MLS data + photo import — no more downloading and re-uploading property photos

 Monthly drops of new designs to stay ahead of market trends

 Hyper-local direct-mail campaigns to target specific neighborhoods

 AI-powered marketing automation via Leo CoPilot

Or in the words of MAXA CEO James Wong:

“We’ve created an ecosystem that blends creativity, automation and data, giving Real agents the freedom to market smarter, faster and more beautifully.”

Could not have said it better.

 The Real Difference: Intelligent Automation

MAXA x Real works with Leo CoPilot, Real’s voice-enabled AI assistant.

Agents can now say:

“Run a full listing campaign on 37 Bay View Road — postcards, social graphics, brochure, and Just Listed emails.”

And within minutes, the entire campaign is ready for review.
The platform automatically pulls the MLS listing information and photos, applies your branding, and builds the assets.

No more late-night Canva sessions.
No more hiring outside designers.
No more excuses for inconsistent branding.

This is marketing done for you.

 Hyper-Targeted Local Marketing

One of the features we’re most excited about?

Hyper-targeted direct mail, down to specific neighborhoods or streets.

For our Massachusetts and New England markets — where local knowledge matters — this is huge.

Imagine launching:

• A postcard farm strategy in Hingham

• A “just listed” campaign across the South Shore

• A luxury listing promotion across Cape Cod

• A neighborhood spotlight in Boston’s Seaport or South End

MAXA allows Real agents to execute this in seconds, not days or weeks.

Real’s Chief Marketing Officer Dre Madden summed it up perfectly:

“With MAXA, Real’s 30,000-plus agents have access to more than 500 purpose-built real estate templates… It’s all done for you.”

 What This Means for Our Clients

Because of MAXA x Real, clients of The Charles King Group benefit from:

• Faster listing launch times

• Superior visual marketing

• Greater exposure — locally and digitally

• A more professional, consistent brand presence

Better marketing = more showings
More showings = stronger offers
Stronger offers = better outcomes for our sellers and buyers

This isn’t just a tool.
It’s a competitive advantage.

 Why This Matters for Our Team and Agent Partners

We’re building something bigger throughout Massachusetts, Cape Cod, Boston, and all of New England.

MAXA x Real gives us:

• National-level branding

• Local market execution

• Scalable marketing systems for every agent

For our partners, referral network, and agents joining our group:

This platform makes professional marketing accessible from day one.

 The Future of Real Estate Marketing Is Here

Real has made it clear:

 Agents should spend their time building relationships — not building marketing flyers.

And now?

Real agents can do both, better and faster.

 If you’re an agent in Massachusetts or New England and want to see MAXA x Real in action — or learn what Real’s platform could mean for your business — reach out.