Do This Before You Decide to Sell

If you’re thinking about selling in the next 6–12 months, the single biggest mistake you can make is waiting until the week you plan to list. Today’s market rewards preparation and a clear plan.

Recent data shows there are now significantly more home sellers than buyers nationwide (source: Redfin). Translation: not all homes are selling—but the ones that do have one thing in common: an expert strategy.

What’s Really Happening Right Now

• Buyers have options. They’re comparing condition, price, and value across multiple towns and price bands.

• Well-positioned homes still move quickly—often with excellent terms.

• The gap between “listed” and “sold” is widening. Strategy is the difference-maker.

If We Were Selling Our Own Home, We’d Do This

1) Study Nearby Listings & Price It Smart

• Micro-comp analysis: We don’t just pull zip-code averages—we compare your home against active, pending, and very recent sales within your school district and style/condition band.

• Price banding: We identify the search thresholds buyers use ($699K vs $725K, $999K vs $1.05M) and position you to catch the most eyeballs without leaving money on the table.

• Value adds: Small, targeted updates (paint, lighting, hardware, landscaping, strategic staging) can shift you into a stronger comp set.

2) Build Momentum Before It Hits the Market

• Quiet prep calendar: Vendor scheduling (painters, cleaners, landscapers), pre-inspection guidance, and staging plan.

• Pre-launch buzz: Teaser email + social to our buyer pool and agent network across Boston, the South Shore, and Cape Cod.

• Pro photography & video: Lifestyle-forward visuals (twilight photos, drone where appropriate) and a sequencing plan so assets roll out with purpose—not all at once.

3) Target the Most Likely Buyer With a Multi-Channel Plan

We identify the buyer profile first, then market where they actually are:

• First-time buyers: Mortgage-payment framing, commute highlights, neighborhood amenities.

• Move-ups: School districts, space/functionality, yard/use zones, weekend lifestyle.

• Luxury & coastal: Architecture, finishes, privacy, marina/beach access, dining/culture.

Channels include: targeted email, paid + organic social, listing syndication, agent-to-agent outreach, Google Business updates, and private showings for qualified buyers.

Why This Works on the South Shore & in Greater Boston

• Our markets are hyper-local. A Colonial in Hingham competes differently than a similar home in Hanover or Duxbury.

• Commute patterns, school reputation, and coastal lifestyle all change buyer math. We tailor the narrative—by town, by price band, by buyer type.

A 6–12 Month Head Start: What We’ll Tackle With You

• Month 1–2: Planning session, comp strategy, project list, vendor scheduling.

• Month 3–4: Light updates, staging plan, pre-inspection items, photography.

• Month 5: Pre-launch buzz, coming-soon assets, private previews.

• Launch Week: Go live with maximum exposure; manage showings for momentum.

• Post-Launch: Real-time pricing/offer strategy based on traffic, feedback, and competing inventory.

The Bottom Line

Not all homes are selling, but some are. The difference? An expert, proactive strategy—priced precisely, prepared thoughtfully, and marketed to the right buyer through the right channels.

Ready to Start a Low-Stress Plan?

Even if you’re 6–12 months out, it’s never too early to get a roadmap. We’ll outline the exact updates worth doing (and what to skip), a pricing lane for your home, and a custom marketing plan for your likely buyer.