In real estate, success isn’t an accident — it’s engineered.

At The Charles King Group, powered by Real Brokerage, we help agents across Massachusetts — from Boston Proper and Greater Boston to the South Shore and Cape Cod — build businesses that deliver consistent income, predictable growth, and long-term opportunity.

Whether you’re launching your career or scaling to multiple six figures, our coaching model provides clarity, accountability, and a plan that actually works in today’s market.

If you’re an agent in Hingham, Cohasset, Scituate, Norwell, Quincy, Milton, Boston, Cambridge, Newton, Wellesley, Cape Cod, or anywhere across Massachusetts — this framework was built for you.

Start With Your 2026 Financial Targets

Most real estate agents set goals without structure.
At CKG, agents build plans they can measure, track, and execute weekly.

Set Your 2026 GCI Goal — Then Break It Down Weekly

A yearly goal means nothing unless you know the weekly actions required to hit it.

At The Charles King Group, we track:

• Weekly conversations

• Weekly appointments

• Weekly follow-up

• Weekly offers written

• Weekly social visibility

• Weekly database touches

When you measure the right work, your business becomes predictable.

Set Your Real Income Goal — Monthly & Weekly

Volume doesn’t pay your bills. Net income does.

We help agents map out:

• Monthly net income targets

• Weekly income requirements

• Tax planning strategies

• Savings and reserves

• Investments and long-term wealth planning

When you know your weekly number, you stop guessing — and start executing with confidence.

Volume Is Overrated — Income Is Everything

Massachusetts is one of the most competitive and expensive real estate markets in the country.

The agents who thrive here don’t chase transactions — they chase margin.

At The Charles King Group, we coach agents across Boston, the South Shore, and Cape Cod to focus on three levers that actually move income.

1. Increase Your Average Price Point

Higher price points change everything: income, schedule, and opportunity.

CKG agents gain access to:

• Real Luxury

• Data-driven marketing

• Boston & South Shore market reports

• High-end listing systems

• A brand that wins in luxury

Better branding.
Better marketing.
Better opportunities.

2. Raise Your Fees (Without Discounting)

Top agents don’t discount — they communicate value.

We coach agents on:

• Negotiation strategy

• Pricing mastery

• Listing presentation confidence

• Value positioning

Higher skill equals higher pay.

3. Boost Appointments & Improve Conversion

Appointments create opportunity. Skill converts opportunity.

Our training includes:

• Proven scripts

• Follow-up systems

• Daily prospecting routines

• Social & community visibility

• AI-driven task management

• Video and content leverage

This is how agents build predictable pipelines across Greater Boston and the South Shore.

Clarity Wins: Focus on a Few Daily Activities

Most agents feel overwhelmed because they’re doing too much — not because they’re doing too little.

We simplify your business into what actually moves the needle:

• Conversations

• Follow-ups

• Social visibility

• Community engagement

• Content creation

• Skill-building

Fewer activities, executed consistently, create faster results.

Creating Opportunity in 2026: The CKG Opportunity Engine

One of the biggest drivers of growth at The Charles King Group is our Opportunity Engine — systems that create business even in slower markets across Massachusetts.

Fello — Segment Your Database

Your database is your most valuable asset.

We use Fello to:

• Tag and segment clients

• Organize by life stage

• Prioritize high-intent segments

• Send targeted home valuations

• Track engagement

This creates warm opportunities year-round.

Lofty — Track Active Users

Website behavior reveals intent.

We train agents to identify:

• Active searchers

• Repeat visitors

• Saved listings

• Seller inquiries

• Higher-end market activity

These signals become immediate follow-up opportunities — especially in Boston and South Shore markets.

Video & Content — Be Seen, Be Known

Modern agents must be visible to be trusted.

We help agents create content around:

• Local news (Boston & South Shore)

• Market data (Boston condos, South Shore single-family, Cape Cod trends)

• Educational videos

• Community highlights

• Listings and past sales

Visibility builds trust.
Trust creates appointments.

Leverage AI — Communicate Faster, Smarter

AI is a competitive advantage — when used correctly.

We train agents to use AI for:

• Listing appointment prep

• Market stats and insights

• Email and text communication

• Client follow-up

• Social content creation

• Research and presentations

AI doesn’t replace agents — it amplifies them.

Direct Mail — List to Last

Every top agent in Massachusetts understands this truth:

Listing agents control the market.

Our direct mail systems help you:

• Build geographic farms

• Dominate neighborhoods

• Promote listings and sales

• Increase brand awareness

• Create inbound opportunities

“The agents who list are the agents who last.”

The Two Phases of Real Estate Success

Phase 1: Invisible Work

This is where most agents quit:

• You’re doing the work

• Results aren’t showing yet

• You’re consistent

• No one notices

• Doubt creeps in

This phase is the filter.

Phase 2: Visible Results

This is where momentum explodes:

• Consistent listings

• Strong referrals

• Brand recognition

• Higher price points

• Predictable GCI

Everyone sees Phase 2.
Very few survive Phase 1.

At CKG, we coach you through Phase 1 — so you can thrive in Phase 2.

Why Agents Across Massachusetts Choose The Charles King Group & Real Brokerage

From Boston and Greater Boston to the South Shore, Cape Cod, and MetroWest, agents join us because we offer what most brokerages don’t:

• Real coaching & accountability

• Weekly business planning

• High-performance culture

• Luxury & investment training

• AI-powered marketing systems

• Multiple revenue streams through Real Brokerage

• A team that consistently ranks among the top in Massachusetts

Agents who want structure, support, and growth come here.

Ready to Build Your Best Year Yet?

If you’re an agent in Massachusetts, Greater Boston, Boston Proper, the South Shore, or Cape Cod, and you want:

• More GCI

• More listings

• More structure

• More accountability

• More opportunity

• More long-term wealth

Then it’s time we talk.

👉 Book a confidential call

FAQ

Do you offer coaching for new real estate agents in Massachusetts?

Yes. We work with both new and experienced agents, providing structure, accountability, and a clear business plan from day one.

Is The Charles King Group focused on luxury real estate?

Yes. We offer luxury training, high-end marketing systems, and pricing strategy designed for upper-tier markets across Boston, the South Shore, and Cape Cod.

What makes The Charles King Group different from other brokerages?

We combine real coaching, weekly business planning, AI-powered systems, and multiple income streams through Real Brokerage — not just commission splits.

Do you support agents outside Boston?

Absolutely. Our agents operate across Greater Boston, the South Shore, Cape Cod, MetroWest, and throughout Massachusetts.

Can experienced agents scale with your systems?

Yes. Many of our agents use our Opportunity Engine, AI systems, and listing-focused strategies to scale income while reducing burnout.