If you're buying or selling a home in today's market, there's a big change you should know about—especially if you're relying on online platforms like Zillow. Starting in May 2025, Zillow is implementing a new listing policy that aligns with the National Association of Realtors’ Clear Cooperation Rule. These updates are designed to make the real estate process more transparent, but what does it really mean for you?

What’s Changing?

Under the Clear Cooperation Policy, once a home is publicly marketed (through social media, email blasts, or signs), it must be listed in the MLS (Multiple Listing Service) within one business day. This rule is designed to curb “pocket listings” that are shared only with select buyers before hitting the open market.

Now, Zillow is taking it a step further: properties being publicly marketed but not listed on an MLS will no longer be allowed on their site. This is a big shift in how listings are shared online—and it’s great news for consumers.

Why It Matters for Buyers

• More Transparency: You won’t miss out on homes that were quietly marketed to exclusive groups.

• Better Access: Every buyer—whether you're shopping in South Shore, Hingham, Boston, or Cape Cod—gets a fair shot at seeing what’s really available.

• Less Frustration: No more discovering a property online that’s already under agreement or never truly on the market.

Why It Matters for Sellers

• Increased Exposure: Your home will reach a broader pool of buyers right away, potentially driving up demand.

• Stronger Offers: More visibility often means more competition, which can lead to better offers.

• Strategic Marketing Still Matters: You’ll still want a strong marketing plan—photos, video, social content, pricing strategy—to make your listing stand out.

But What About Off-Market Deals?

There’s still a place for off-market and private sales—but they need to follow strict rules. For example, if a seller doesn’t want their home publicly marketed, they can choose to withhold it from the MLS entirely. That’s where working with an experienced local agent—like our team at the Charles King Group—is key. We specialize in both MLS-listed and private off-market opportunities throughout South Shore, Hingham, Boston, and Cape Cod.

Bottom Line

Whether you're buying or selling, these new rules aim to create a fairer, more transparent playing field. At the Charles King Group, we’re here to help you navigate every change in the market and ensure you don’t miss a beat—or a great opportunity.

Thinking about buying or selling in 2025?
Let’s talk. Our team has already helped over 40 families buy, sell, lease, and invest this year—and we’re just getting started.

 Contact us today or request a free consultation.