How Changing Brokerages Transformed Our Business (Without Selling More)

Real Brokerage | Boston, Massachusetts | The Charles King Group

When most real estate teams talk about success, they talk about how much they sold.

The truth:
It’s not about how much you sell.

 It’s about how much you keep.

In 2022, our team — The Charles King Group, now recognized as one of the top teams at Real Brokerage in Massachusetts, Boston, and New England — sold over $53 million in real estate.

We were working hard, closing consistently, and hitting goals.

Yet at the end of the year, we realized something:

We had paid over $300,000 in brokerage fees to Compass.

That was our wake-up call.

Why were we selling this much real estate…
and keeping so little of the profit?

Something needed to change.

The Move to Real Brokerage

In early 2023, we made a strategic decision to leave Compass
and join Real Brokerage (NASDAQ: REAX) — the fastest-growing modern brokerage model in North America and aggressively expanding its footprint across:

• Boston

• South Shore

• Cape Cod

• Massachusetts and New England

Same agents.
Same production.
New platform.

And the numbers tell the story.

Same Production. More Profit.

After our first year at Real, our sales volume remained nearly identical to 2022.

But here’s what changed:

 We netted $290,000 more in profit.

Let me say that again:

Same sales volume. +$290,000 more net income.

That difference came down to one thing:

 Real Brokerage's agent-first model.

Instead of watching hundreds of thousands of dollars go back to a traditional brokerage, we were able to reinvest in the business.

Profit Funds Growth

That additional profit is what fueled our scale.

With that capital, we were able to:

• Recruit top talent

• Expand marketing

• Increase support and systems

• Build a platform for sustainable growth

The result?

2024 Results

•  +41% year-over-year increase in sales volume

•  +47% year-over-year increase in net income

The Charles King Group became one of the top-performing teams at Real Brokerage in Boston, Massachusetts, and New England.

And we’re just getting started.

2025 is already on pace to beat 2024.

Wealth Building Beyond Commission

Most agents think the only way to earn more is to sell more.

But here’s what our financial transformation at Real Brokerage does not include:

•  Stock rewards + contribution plan (equity)

•  Revenue share for helping grow the company (passive income)

•  Multiple new income streams launching in 2026

This is the difference between working in a business…

…and building wealth from a business.

Real Brokerage isn’t just a brokerage.

It’s a platform for entrepreneurs.

The Brokerage Model Matters

You don’t need to sell more to earn more.

You need to keep more.

We didn’t just increase sales.
We increased profit, equity, wealth, and optionality.

We didn’t just build a real estate team.
We built a wealth engine.

Curious What Your Numbers Would Look Like at Real?

If you’re an agent or team leader in:

• Boston

• South Shore

• Cape Cod

• Massachusetts or New England

…and you’re wondering if the switch to Real Brokerage could change your financial outcome —

Send me an email with the word:

 “REAL”

I’ll run your numbers privately and show you the side-by-side comparison.